Marketing Specialist

 

 

Summary of Ideal Candidate

 

We are seeking an experienced, creative, self-motivated, and innovative marketing specialist to join our growing organization. In this position, you will use a multitude of platforms to promote, market and expand our outreach to the community. You will seek to increase our partnerships, build brand awareness through both traditional and new media campaigns, and help with the marketing, selling, and showing of properties. Being adept at navigating political and philanthropic landscapes is a must. Commitment to values of race, equity, and inclusion. Demonstrated interest and engagement in housing rehabilitation and neighborhood revitalization.

 

Essential Duties and Responsibilities

The Marketing Specialist is responsible for the marketing and outreach communications and operations for the Muncie Land Bank, a private nonprofit established under IC 36-7-38, and fulfilling its mission to acquire abandoned and blighted property, preserve it, and provide it to the public for strategic redevelopment.

 

The Marketing Specialist will also:

 

  • Build brand awareness through various media outlets. Decide which media format (print, television, radio, web, billboard, digital) best suits the assignment. Work within a team including the marketing and outreach committee and executive director to collaboratively create ad, education, and outreach campaigns. Design and oversee ad layouts, social media posts, infographics, etc. used for outreach and education about the Muncie Land Bank.

 

  • Plan marketing and advertising of Muncie Land Bank properties. Work within various multimedia outlets to promote MLB owned properties to local institutions and organizations. Canvas door to door in neighborhoods, place flyers and speak with adjacent properties owners to Muncie Land Bank properties.

 

  • Present projects to the community, elected, and neighborhood leaders and work with them to strategize and improve the marketing and outreach related to the Muncie Land Bank’s mission.

 

 

Education and/or Experience

The Marketing Specialist must possess at least three years’ experience in marketing and outreach, nonprofit operations, or related areas.

 

Knowledge, skills, and abilities

  • Knowledge of current community challenges and opportunities relating to the mission of the organization

  • Knowledge of project management

  • Exceptional people skills and community outreach experience including public speaking

  • Experience with marketing, social media, community engagement, and website maintenance and management.

  • Experience with photography and video making for outreach

  • Willingness and ability to accomplish physical labor: frequently moving between office and distressed properties, traversing distressed properties (interior/exterior) with care, moving building materials and debris weighing up to 50 pounds.

  • Willingness and ability to canvas door to door within Muncie. 

 

 

Proficiency in the use of computers for:

  • Word processing

  • Excel

  • E-mail  

  • Website Management and Maintenance

  • Social Media: Facebook, Instagram, Twitter

  • Adobe Photoshop/Spark/InDesign

  • Zoom/Webex

 

Travel

The Marketing Specialist must be able to attend conferences, training and other events as required to acquire and maintain proficiency in fulfilling the responsibilities of the position. Travel will also include travel around Muncie taking pictures of properties, canvasing in neighborhoods, and attending neighborhood organizational meetings.

 

Reporting

Reports to the Board of Directors through the Executive Director.

 

Compensation

This would be considered a part-time contractual position for up to 20 hours per week. Salary will be $1500 a month or $18,000 annually.

 

Application Requirements & Deadline

Please send resume, cover letter, and contact information for three professional references to glennvann@muncielandbank.org no later than January 31, 2021. You can also mail to PO BOX 1271, Muncie, Indiana 47308-1271. The position remains open until filled.

Contact Chairperson                         Contact Executive Director                            

John West, Ph.D., Chair                        Glenn D. Vann, Executive Director                

765-285-1963                                        Muncie Land Bank, Inc. 

jhwest@bsu.edu.                                  326 W. Charles Street, Suite A

                                                                 Muncie, Indiana 47305  

                                                                 765-201-8928

                                                                 glennvann@muncielandbank.org

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